The EdPlus Growth Marketing Team seeks an experienced marketing professional to build and grow online degrees and programs in areas such as business, health care, technology, humanities, and science. This role requires working with academic units, external marketing and operational vendors, and internal constituents to create and execute integrated marketing plans. The ideal candidate must have a proven track record of leading marketing campaigns, programs and content in a fast-paced environment. The ability to analyze data and numbers to inform strategy and decision making is essential to success in this role. The Growth Marketing Manager will strategically focus on overarching online enrollment growth strategy. The ideal candidate will have expertise in identifying existing markets and building new innovative markets to target and compete for exceptional learners at undergraduate, graduate and executive levels for various online degrees, certificates, and other online learning programs. As strategies are implemented, it will be this person’s role to manage the projects from inception to completion and ensure ongoing iteration to achieve enrollment growth. This person will also work with internal and external sources to create programmatic marketing plans with quarterly and annual strategies for growth. They will need keen project management skills to manage projects to ensure growth is achieved and hold internal and external partners accountable for goal completion. The Growth Marketing Manager will map work and priorities to strategic growth objectives and actively communicate goals to create alignment across various departments. The Growth Marketing Manager will be the main point of contact for marketing within EdPlus for assigned academic schools and colleges. This role is responsible for providing marketing services for academic units and their portfolio of online programs. This includes managing marketing responsibilities and relationships with external vendors and internal constituents. The Growth Marketing Manager may develop or work with various internal/external teams to identify, manage, and deliver services such as: the design and deployment of brand, vertical, and programmatic marketing opportunities, account management, marketing strategy, messaging, creative, project and identity management.  The Growth Marketing Manager utilizes his/her strong marketing and communications skills & serves to optimize relationships to exceed results. The Growth Marketing Manager may be allocated to focus on a particular industry vertical or specific academic schools or colleges. The ideal candidate will recognize when a decision is needed for problem solving, analyze the situation and make independent recommendations and decisions.

September 16, 2021

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